"I worked closely with Peter Freeth at Oxford Brookes University, and was very impressed by Peter's knowledge of his subject area, and the attention to detail he gave the contracts we discussed. I had great confidence that the interests of University were well protected.”

Kevin Henderson, Contracts Manager, Oxford Brookes University



Discover your genius

Leadership : Talent : Coaching

Genius, from Latin, ‘attendant spirit present from one's birth, innate ability or inclination’

The genius that will drive your business forwards is not 'out there'. It is already within, waiting to be discovered.

Peter Freeth is the expert behind Genius; a consultancy which unleashes your talent. With more than 15 years innovating in the field of learning, and a career of over 30 years in total, he is known for his powerfully creative take on personal and business success and his ability to challenge established routines and rituals, driving change that is both surprising and long lasting. Peter is known globally as an expert in business coaching, executive coaching, talent management, leadership development and culture change.

Proven expertise

Peter is an author of more than 12 books to date, a recognised conference presenter and a highly experienced and tactful supporter of the changes that you have been wanting to make.

With experience of all market sectors across the world, Peter has worked with leadership teams in some of the most recognised businesses, solving real problems and making a measurable impact on performance, including doubling of sales conversion rates, a 25% reduction in graduate development time and a 700% increase in profitability.

Peter is a Chartered Member of the CIPD, a member of the Assoctiation for Coaching, EMCC and ICF, A Fellow of the RSA, a Fellow of the Learning and Performance Institute, a Fellow of the Institute for Learning and Organisational Training and a Practitioner member of the Association for Business Psychology. He is a founder member of the IBNLP and INCA.

Global and national corporate clients

Corporate programs include executive coaching, talent management, management and leadership development. Public programs range from short masterclasses to licensed programs at Practitioner, Master Practitioner and Trainer levels in the UK, US, Latin America, Europe and Asia.

Peter works with global and national corporates and smaller organisations, developing leadership training, management training, public speaking and presentation training, coaching and mentoring programs, talent management programs and more.

A vital part of all of Peter's work is his unique approach to 'modelling' high performing cultures, getting inside the minds of the top performers in a business, decoding their life experience and expertise and transferring that innate knowledge to others. This approach creates programs which are inherently aligned with your organisational culture and which deliver outstanding results, right from day one.

Private and individual clients

Peter also works with private and individual clients, supporting step change in capability and career direction. Coaching packages are designed to accelerate transformational change through high commitment and measurable results.

Real results

When you're ready for a genuinely fresh and unique perspective, when you want change to be easier and when you are prepared to embrace real, measurable results, get in touch now.

CIPD People Management Awards 2019 finalist Why do talent programs fail? Michael Kelly outstanding student award - advanced level categoryCIPD Chartered Institute of Personnel and Development MemberAssociation for CoachingEMCC European Mentoring and Coaching Council memberICF International Coach Federation memberSociety of NLP Master TrainerFellow of the Institute of Training and Occupational LearningFellow of the LPI Learning & Performance InstitutePractitioner Member of the Association for Business PsychologyIBNLP International Business NLP Organisation founding memberinca v1 500w

"Peter's support was vital in; Helping me recruit 25 new team members and bringing almost all of them to quota, In selling £300,000,000 in two years, landing milestone deals in a new market and new technology area, and in giving our executive confidence in our growth that generated their investment of time and resources."

Guy Wood, Director, Sales Development, CGI

Peter's published expertise is in modelling high performers, extracting the hidden, innate perceptions and behaviours which drive consistently outstanding results and give a unique and realistic insight into the culture of an organisation.

"Peter Freeth has the rare talent. His training approach engages your brain at a level deeper than mere understanding, he helps you to learn how to teach yourself, to question and challenge your beliefs and perceptions rather than just regurgitating a bunch of information and techniques."

 John Lesley, Customer Service Coach, Just Retirement

Corporate programs range from short management and sales workshops to long term performance coaching and step change programs spanning a year of activity across multiple continents.

"He is one of the best trainers I have seen and worked with. He has the ability to bring out the best in people through putting them at ease. I will strongly recommend Peter for Executive Coaching and Leadership Programs."

Nitin Thakur, Head of Talent Management - Asia Pacific, Rockwell Automation